GOP Primary Republican Primary Video Research, Analysis & Critique

Covering a Period between March 6th and April 3rd, 2012

Researcher/writer will be analyzing the entire TV/video ad campaigns related to both Mitt Romney and Rick Santorum from 03/06/2012 thru 04/03/2012. In the research paper, compare and contrast the overall ad campaigns of each with regard to:

Type of ad: biographical? Issue? Attack?

Sponsor of the ad: candidate, political party, independent advocacy group (including SuperPacs). Any difference in the type of ads run by each?

What demographic group(s), if any, were the ads primarily aimed at and how effective was it at reaching each?

Press coverage of the ads -- "how extensive? helpful or harmful?...

Place the spreadsheet(s) after the text. Each spreadsheet should be numbered and titled and sourced.
- Researcher/writer will need to utilize scholarly sources including, but not limited to the textbooks (Shanto Iyengar. 2011. Media Politics: A Citizen's Guide. 2nd ed. New York: W.W. Norton & Company, and Clarence Jones. 2005. Winning With The News Media: A Self-Defense Manual When You're The Story, 8th ed. Anna Maria Island: Winning News Media, Inc.). Two…